New black, green and herbal tea varieties in TESS tea collection

TESS tea – is the second joint work of Orimi Trade and Greenfield Tea LTD company (UK). TESS was presented to Russian market more than year ago. Its collections unite classic sorts of black and green tea, various combinations of tea and flower petals, natural fruits, berries, herbs, spices, and also a variety of caffeine-free fruit and herbal teas.
The brand launch and its first year on the market confirmed the high potential of the brand and attracted a great interest of Russian customers. The brand awareness is more than 23% and the premium market share in volume is 2,4%.
In November 2008 TESS collection was enlarged with 6 new varieties of black, green and herbal teas. This extension was stimulated by the successful development of the brand and the increasing consumption of tea mixtures, fruit and herbal teas, as also as and by the growth of interest in tea among young and active audience, who is the target group of TESS.
In black tea collection were presented two pure tea varieties: TESS Ceylon, high grown tea from Ceylon, and TESS Kenya, high grown tea from Kenya, and also two natural tea compositions – TESS Orange, black tea with orange peels, apple and black currant leaves; and TESS Earl Grey, black tea with citrus peels and bergamot flavour.
In green tea collection was presented TESS Flirt, Chinese green tea with apple, black currant leaves, lemon peel and strawberry pieces. And Herbal tea collection enlarged with TESS Flame, caffeine-free fruit infusion on a basis of hibiscus, rosehips and apple with orange peels, verbena and strawberry pieces.
New TESS varieties were created following the latest demand tendencies. All teas are available as in leaf as also in foil sachets.