Orimi Trade is demonstrating the highest growth rate in the Russian tea market

According to the tea market research, held by AC Nielsen in june-july 2007, Orimi Trade is demonstrating the highest growth rate in the Russian tea market. Company’s market share has increased by 4,4% in value and by 2,5% in volume during the last year. Orimi Trade has been with confidence among the leaders in the tea market for several years; its market share is 32,6% in volume and 28,9% in value to date.
Company’s brands are keeping the leading positions almost in all market segments. Thus, “Princess Noori” is still the leader in retail, market share of the brand (in volume) has increased by 1,2% for the year and has reached 11,3%.
Greenfield has not only confirmed the reputation of the most runaway brand (market share of the brand has increased by 4,2% in value and by 1,7% in volume during the year) but also has become a leader (its market share in volume is 13,5%) in teabags segment.