For effective communication with the consumers, informing them about the new products and keeping them aware of the wide product range Orimi Trade Ltd. uses various advertising tools:
- TV advertising
- Outdoor advertising on billboards and transport vehicles
- Point of sale advertising
- Point of sale cupping and sampling
TV advertising
All product brands are supported with commercials run on local and national TV channels. The following commercials are in the air now:
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"Princess Noori" Selected
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"Princess Noori" High grown
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"Princess Java"
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"Princess Kandy"
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Outdoor advertising
This is a simple and effective channel of communication with consumers. Orimi Trade uses practically all available outdoor advertising media: billboards, banners, city formats and public transport vehicles - buses, trolley-buses, trams, taxis.
Point of sale advertising
While shopping we often by things on impulse, i.e. without planning the purchase in advance. The point of sale advertising draws the attention of the potential buyers to our products. The company uses the following point of sale advertising media: posters, money plates, receipt boxes, wobblers, shelf talkers, "push/pull" door stickers, product displays.
For sales representatives and shop assistants the company provides so called presenters - special booklets with brief information on our tea brands - which have become popular as ideal reference guides for the wide product range of the company.
POS cupping and sampling
Orimi Trade employees are proud of the fact that point of sale cuppings (the opportunity to taste the new products of the company right at the point of sale) and sampling (free give-away of the product samples) always lead to the sharp increase in the sales volume. This means that the flavour and quality of the company products speak for themselves!
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